Digital Marketing Strategy & Google Analytics for Beginners (SkillsFuture Credit Eligible)


Time: 10am to 6pm, Max. 8~10 pax. Hands-on training.
Course Fee: $450.00 | This course is SkillsFuture Credit Eligible
SkillsFuture Course Code: CRS-N-0045617

This course is for you, if you are curious about Google Analytics, and ask yourself:
• What is a digital marketing strategy?
• I have integrated Google Analytics to my website, but how should i read the data?
• Can Google Analytics help me to grow my business sales?
• What are the key elements within Google Analytics that I have to look out for?
• What does Google Analytics offer businesses?
• How has Google Analytics benefited brick and motar businesses?
• How has Google Analytics benefited digital businesses?
• How has Google Analytics benefited e-commerce stores and businesses?
• How can I create goals in Google Analytics?
• Why are goals important in Google analytics?

Course Outline:

Learning outcome 1: Translate Digital Analytics to business
• Define digital analytics
• What is its role in a digital sales framework

Learning outcome 2: Explain Digital Analytics implementation from a Marketing standpoint

• 2 focuses of digital analytics and their importance
• User journey from media to the website
• Media and website structure for digital analytics implementation

Learning outcome 3: Identify Key Performance Indicator (KPI) from metrics
• Define KPI and the role it plays
• Overview of some common metrics
• Determine a KPI from metrics

Learning outcome 4: Setup and implement Google Analytics and campaign tracking
• Implement Universal Analytics tracking code
• Create goals
• Connect media to Google Analytics, create campaign URL

Learning outcome 5: Access Google Analytics standard report- 5 main reporting sections, their reports & sub reports
• Explore Google analytics interface
• Highlight important reports to note

Learning outcome 6: Apply continuous optimization framework to improve business performance
• Introduction to continuous optimization framework

Learning outcome 7: 
Explore depth into reports with dashboard, Segment, Multi-Channel Funnels, and Attribution

• View reports in more detail with Segment

• Multi-Channel Funnels to understand the relations of media channels

• Attribution model to credit the right media channels
• Consolidate performance in a single view

Learning outcome 8: 
Apply continuous optimization framework to improve business performance

• Introduction to continuous optimization framework

• Different type of testing methods

9. Consultation and/or Question & Answer with Trainer


This course is SkillsFuture Credit Eligible.
SkillsFuture Course Code: CRS-N-0045617
Course Fee: $450.00
Company Name: Sky CRM Pte Ltd

Details we will need for SkillsFuture Credit participants:

1. Name as in NRIC:
2. NRIC:
3. Mobile:
4. Email:
5. Home Address:

If you are company sponsored and your company will not be utilizing any grants, we do not need the NRIC details of participants.

If you are purchasing the ticket on Peatix directly, the course fee on Peatix costs more due to Peatix ticketing fees.

Trainer Profile

Zhong Li is the Managing Director at Finty, an online financial marketplace. He has an extensive digital and marketing experience of over a decade across dotcom, technology, and finance industries.

Prior to Finty, Zhong Li was the Vice President of eBusiness at OCBC Bank, heading up digital sales and performance management. He was also the Digital Marketing Lead at Yahoo! SEA where he handled the digital strategies, campaigns and programs.

As part of his interest in the internet space, he also speaks at conferences, and advises startups on digital marketing and eCommerce. He holds a bachelor’s degree in Marketing and a MBA from the University of Adelaide.

Zhong Li specializes in web analytics and believes it is the heart in connecting to all digital initiatives. Marketing will only evolve to be more data driven and web analytics will be the key to a long term digital success.


1. Who can i contact should i have questions?
You may e-mail us at workshops@skycrm.asia

2. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3 people to proceed with the workshop.

In the event that there are insufficient participants, we reserve the right to reschedule the class. Under such circumstances, we will inform you no later than 3 working days before the event.

3. Where is the venue of the workshop?

6 Raffles Quay, #15-00, Singapore 048580
Nearest MRT: Raffles Place, take exit "i".
The building is called 6 Raffles Quay, and is 3 mins walk from the MRT.
Our office is also 3 min walk from Downtown Line exit A.

4. I'm driving, where can I park?
There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
Alternatively, you can park at Telok Ayer's public carpark which is approximately 4~5 min away from our office.

For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.

Wed May 16, 2018
10:00 AM - 6:00 PM SGT
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6 Raffles Quay, #15-00, Singapore 048580
Regular Ticket SOLD OUT $488.00
SkillsFuture Credits FULL
Venue Address
6 Raffles Quay, Singapore 048580 Singapore
Sky Digital Agency